Leads come in
Captured from the field, the web or an import — every lead gets scored.
Explainable by design
A lead score the rep can actually defend.
Closerr scores every lead and then shows its working — the signals that moved the number, the reasons in plain English, and the next-best-action to take. No black-box magic number nobody trusts. Reps see why a lead is hot and exactly what to do about it.
£1 first month · no card to explore the live demo · mobile & web.
Greenfield Café · Score 82 / 100
High card volume on statement
Contract renewal in 6 weeks
No reply to last 2 calls
Next: book a statement review
Every point in the score is traced to a signal you can see.
Show the working
A score with its reasons attached
Every score comes with the signals that built it — volume on the statement, contract timing, engagement, fit. The rep sees the number and the why in the same place, so the prioritisation is trusted instead of argued.
- Plain-English reasons behind every score
- Positive and negative signals both shown
- No unexplained black-box number
- Statement volume and effective-rate signals
- Contract renewal and switching-window timing
- Engagement and responsiveness factored in
Signals that matter here
Scored on merchant-services reality
The signals are the ones that move a payments deal: card volume on the statement, contract anniversary timing, responsiveness and account fit — not a generic SaaS template that ignores how this industry actually buys.
From score to action
Next-best-action, not just a ranking
A score is only useful if it tells you what to do. Closerr pairs each lead with a concrete next-best-action — the call to make, the review to book, the document to chase — so a sorted list becomes a worked plan.
- A concrete next step on every scored lead
- Prioritised so the hottest leads surface first
- Turns a ranked list into a day's actions
In the workflow
How it fits a real day
Scoring runs quietly in the background and surfaces where the rep is already working — the lead list and the record.
Signals are read
Statement volume, contract timing, engagement and fit all feed the number.
The score explains itself
Open a lead to see the score and the reasons that built it.
Work the next action
Take the suggested next-best-action and move the lead forward.
What's live today
Lead scoring, in full
An explainable scoring engine built for how merchant-services deals actually qualify — live today.
Explainable score
A 0–100 number with the reasons behind it always visible.
Signal breakdown
See which factors pushed the score up and which dragged it down.
Plain-English reasons
No jargon — the why is written for the rep, not the data team.
Next-best-action
Each lead carries a concrete suggested next step.
Prioritised lists
Hottest leads rise to the top so the day starts in the right place.
Industry-fit signals
Statement volume and contract timing, not a generic template.
Why it matters
A lead score nobody trusts is worse than no score at all — reps just ignore it. Closerr's scoring is explainable on purpose: the number is always shown with the signals that built it, so the rep can see why a lead is hot and act with confidence. The signals are tuned to merchant services — statement volume, contract anniversary timing, engagement — and every score carries a next-best-action so prioritisation turns into a plan. It works hand in hand with the Field Copilot, which can summarise any scored lead and draft the follow-up, and with Smart Capture, which feeds the statement numbers the score relies on. See the wider picture on the merchant services CRM overview.
Frequently asked questions
Is the lead score a black box?
No. Every score is shown alongside the signals that produced it and plain-English reasons for the number. Reps can see exactly why a lead scored the way it did, which is what makes them trust and act on it.
What signals feed the score?
Merchant-services-relevant ones: card volume and effective rate from the statement, contract anniversary and switching-window timing, engagement and responsiveness, and account fit — not a generic SaaS scoring template.
Does scoring tell reps what to do next?
Yes. Each scored lead carries a concrete next-best-action — the call to make, the review to book, the document to chase — so a ranked list becomes an actual plan for the day.
Do leads get re-scored as things change?
Yes. As new signals arrive — a statement uploaded, a contract date approaching, a call logged — the score and its reasons update to reflect the current state of the lead.
Explore the rest of Closerr
One product, many surfaces. The pieces below work together on the same data.
Run your whole day from one app
Start for £1 your first month. Closerr is mobile-first, web-ready, and built for solo consultants and full ISO teams alike.