Route efficiency calculator
Find out what an optimised field sales day is actually worth. Compare drive time, fuel cost and revenue per productive hour.
How this calculator works
Daily revenue = visits × conversion × deal value, minus fuel cost (miles ÷ MPG × 4.546 litres × fuel price). Revenue per productive hour divides daily revenue by visit time only — drive time is overhead, not productive work.
Why drive time is the silent margin killer
A field rep doing 8 visits a day with a 1:1 drive-to-visit ratio is paying for an extra 2.5 hours of overhead every single day. Sequencing the same 8 visits by postcode usually cuts that to 1:3 — three or four extra qualified appointments per week, zero extra effort.
FAQs
Route efficiency is best measured as revenue per productive hour — visits per day, conversion rate per visit, average deal value, minus drive time and fuel cost. The right balance maximises deals per day, not visits per day.
For UK field sales reps, a healthy ratio is 1:2 — one hour of driving for every two hours in front of merchants. Routes that drift to 1:1 or worse usually mean territory is too spread out or visits are too short.
Yes. Reps who run a planned, sequenced route typically fit 30–50% more qualified visits per day than reps freelancing their territory.
Plan tomorrow's route in seconds
Closerr's route planner sequences your day by postcode, drive time and deal priority — pulled straight from your pipeline.
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